5 Lessons From Past Conquest to Win Black Friday Cyber Monday 2017

Black Friday Cyber Monday (BFCM) marks an annual opportunity for businesses of all sizes to attract shoppers in the deal-seeking spirit. At the peak of BFCM in 2016, the Shopify platform alone processed over $555,716 transactions in a single minute. That’s a lot of orders. But whether you saw success last year or stumbled through the season,Continue reading 5 Lessons From Past Conquest to Win Black Friday Cyber Monday 2017

How to Reach New Customers With Strategic Partnerships

Building a business can be a lonely endeavour. But marketing one doesn’t have to be. Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. These strategic partnerships can benefit big businesses and new startups alike, sharing what they have instead of buildingContinue reading How to Reach New Customers With Strategic Partnerships

7 Inspiring Ecommerce Call to Action Examples and Why They Work

Your storefront looks great.  You’ve spent a lot of time tweaking it and making sure everything flows properly. But why aren’t any visitors adding products to their cart?  You’ve taken time to advertise your store and it’s getting traffic, but it isn’t converting. Perhaps your visitors are having a hard time navigating your store because there isn’tContinue reading 7 Inspiring Ecommerce Call to Action Examples and Why They Work

How to make your life easier using functional programming in TypeScript

Over the last two years, the JavaScript community has been talking about functional programming. Functional programming allows us to build better software without designing complex class trees. Today, I will explain how to use function composition in Typescript and Lodash. The code can be found on Github. What is function composition? Function composition involves combining two or more functionsContinue reading How to make your life easier using functional programming in TypeScript